Glad News! Dongcheng was honored as one of the Asia's 500 Most Influential Brands of 2024, the only one in China’s power tool industry on the list.
The “Asia Brand Summit” was held in Hong Kong on September 25 by the World Brand Lab. The "Asia's 500 Most Influential Brands of 2024" list was released on the summit, and Dongcheng (Jiangsu Dongcheng Power Tools Co., Ltd.) was honored as the 461st one on the list by virtue of its excellent brand influence, strong market competitiveness and continuous innovation ability. At the same time, we are the only brand in China's power tool industry to be included on the list, which highlights Dongcheng's extraordinary strength and outstanding achievements in the international arena.
World Brand Lab is founded and first chaired by Nobel Economics Prize winner, Professor Robert Mundell. Adhered to the evaluation principle of “independence and impartiality”, it is now recognized as one of the world's top three brand value evaluation agencies, wholly affiliated with the World Executive Group, the world's leading digital technology and strategy consulting company. The Asia's 500 Most Influential Brands is judged on the basis of a brand's impact in Asia, with its basic indicators including market share, brand loyalty and leadership in Asia.
This award is not only an affirmation of its long-time specialization in the field of power tools and adherence to both quality and innovation over the past 30 years, but an expectation of its persistence in leading the industry in the future. Carrying on the corporate mission of “Professional Power Tools, Genuine Services” since 1995, Dongcheng Company has continuously promoting technological innovation and product upgrading to provide domestic and foreign users with high-quality products and satisfactory service, synchronizing China's high-quality products with the world.
In recent years, Dongcheng Company has dazzled the power tools market much more than before. We achieved overall sales of 6.188 billion yuan in 2023, with annual sales of 27.1 million units of complete power tools this year. Dongcheng's sales network spreads all over China, possessing over 500 direct dealers in China and over 30,000 distributor specialty corners. Our company, which is truly one of China's power tools experts and leaders, has ranked first in sales among the national power tools category for 11 consecutive years, while ranked first in sales among the national lithium-ion power tools from 2021 to 2023. In the overseas market, Dongcheng's products have been exported to more than 60 countries and regions in Southeast Asia, South Asia, Middle East Africa, Europe and America. By the end of August 2024, Dongcheng has built more than 6200 specialized image stores overseas. This series of impressive achievements not only highlights the high recognition of Dongcheng products in the hearts of consumers, but also lays a solid foundation for its brand influence in the international market.
At the same time, Dongcheng Company spared no effort in brand building. In 2023, Dongcheng took the lead in launching the brand strategy upgrading project, and comprehensively carried out rebranding in multiple dimensions, such as branding, marketing, promotion, channel terminal renewal, product packaging renewal, and so on. The brand advertising slogan “Chinese craftsmen choose Dongcheng, who ranked the first in national sales”, the product advertising slogan “Use Dongcheng for its strong power, performed effectively and economically”, and Dongcheng's super IP image of power tool expert - “Dongdong” - are newly launched, all of which comprehensively sorted out and imported a full set of terminal marketing materials, to enhance the channel terminal brand pull-power. In addition, paying special attention to the positive communication of the brand image, our company actively participates in all kinds of brand selection activities at home and abroad to continuously improve brand awareness and reputation. The award of “Top 500 Asian Brands” is an important milestone achieved by Dongcheng in brand building.
In the future, Dongcheng will still adhere to the core concept of “Dongcheng Tools, seek Proficiency in A Higher Degree”, and constantly promote R&D and innovation, lean manufacturing and intelligent application, enhancing product competitiveness and creating excellent value for users. While, our company will also deepen the market layout, actively expand international business, and work together with the outstanding enterprises from different countries in Asia. For one thing, we’ll strive to build Dongcheng Company into one of leading enterprises in the global power tools industry. For another, we’ll contribute to the rise of Asian brands, jointly promoting the internationalization process of them.