The Year 2025 witnessed the glorious moment of Dongcheng’s 30th anniversary. Recently, the 30th anniversary, themed as"Thirty Years of Sincerity, Craftsmanship for the Future", was celebrated with great pomp and circumstance in Qidong City, Jiangsu Province. Government leaders, industry association leaders, dealers and industry media all gathered at the scene to celebrate Dongcheng's brilliant journey growing from a small factory of a dozen people to the expert and leader of China's power tools.
Thirty years of struggles, thirty years of fruitful achievements. Following the pace of the times and paying tribute to them with exquisite craftsmanship, Dongcheng has won the recognition and love of many craftsmen around the world. Looking into the future, Dongcheng expects to working hand in hand with its global partners to forge ahead and start a new chapter for China's power tool brands.
—— 01 Ceremony ——
In the exciting music at the scene, Mr. Liu Jianhua, Chairman of Power Tools Society of China Electrical Equipment Industry Association, Mr. Zhou Yijun, Secretary of the Party Committee and General Manager of Shanghai Electric Tools Research Institute (Group) Co., Ltd, Mr. Shao Maohua, Chairman of Qidong Municipal Political Consultative Conference, Mr. Wang Yubing, Member of the Standing Committee of Qidong Municipal Party Committee, Secretary of the Party Committee and Work Committee of Lvsigang Economic Development Zone, Secretary of the Party Committee of Lvsigang Town, Mr. Gu Zhiping, chairman of Dongcheng Company, Ms. Lu Meihua, vice chairman of Dongcheng Company, Mr. Gu Jiacheng, vice general manager of Dongcheng Company, and Ms. Gu Xinrong, vice general manager of European and American Business Department of Dongcheng Company, pushed the lever together to start the device.The "Warmly Celebrating the 30th Anniversary of Dongcheng" giant scroll slowly unfolded, as if walking in the time corridor that recorded the company's thirty-year history of struggle. The scene was filled with flowers and applause, announcing that Dongcheng had officially entered a new era of development.
—— 02 Leader's Speech ——
Mr. Wang Yubing, member of the Standing Committee of Qidong Municipal Party Committee, secretary of the Party and Work Committee of Lvsigang Economic Development Zone and secretary of the Party Committee of Lvsigang Town, delivered a speech, highly affirming Dongcheng's contribution to the local economy: "Dongcheng's development history is not only a vivid history of entrepreneurship, but a microcosm of the prosperous development of Qidong's private economy. It has ranked No.1 in China's power tool market, becoming the leading enterprise of the domestic power tool industry. We hope that Dongcheng will take the 30th anniversary as a new starting point, give full play to the leading role of the leading enterprise, strengthen the cooperation with local upstream and downstream enterprises, promote the synergistic development of the industrial chain and supply chain, and make greater contribution to the growth and upgrading of Qidong power tool industry community."
Mr. Liu Jianhua, Chairman of Power Tools Society of China Electrical Equipment Industry Association, praised Dongcheng from the perspective of the industry: "Dongcheng, as the vice-chairman of Power Tools Society of China Electrical Equipment Industry Association, has built up its reputation with quality and won trust with service, maintaining the first place of the sales of power tools in China for 12 consecutive years, and the first place of sales of lithium-ion power tools in China for 4 consecutive years. Dongcheng, with its excellent craftsmanship and innovation practice, not only promotes the transformation and upgrading of the enterprise itself, but also injects strong kinetic energy into the technological progress and industrial chain optimization of the whole industry, setting up a benchmark model of high-quality development for China's power tool industry and becoming an important force to promote the high-quality development of the power tool industry."
Mr. Gu Zhiping, our chairman, delivered a keynote speech titled "Craftsmanship Casting Brand, Innovation Winning the Future", in which he fondly recounted the moving story of adhering to the quality of the original heart and polishing products with craftsmanship in the past 30 years, and also shared the key choices of the enterprise to realize leapfrog development through R&D innovation and channel management upgrading. Mr. Gu emphasized that in the face of market changes in the new era, Dongcheng will continue to be oriented to user needs, layout intelligent manufacturing, and drive brand value enhancement with innovation.
"Planting feet firm upon the ground at the age of thirty, we set sail for the world; With the ambition spanning one century, Dongcheng will succeed in the end." Chairman Gu's passionate speech won the applause of the guests. The whole speech not only paid tribute to the struggle, but also shows the firm confidence to lead the future of the industry, leaving a colorful mark for the celebration of the 30th anniversary of Dongcheng.
—— 03 Crowning of Honors ——
Over the past 30 years, Dongcheng has always been adhering to the mission of "Professional Power Tools, Genuine Services" and creating high-quality products with craftsmanship. At the event, Shanghai Power Tools Research Institute (Group) Co., Ltd. successively issued 10 certificates for Dongcheng's front-runner products, covering angle grinders, drills and other products, which representing the medals of Dongcheng's deep cultivation of technology and innovation. AiMedia Consulting awarded Dongcheng the two authoritative certificates of "No.1 in sales of national power tools category for 12 consecutive years" and "No.1 in sales of lithium-ion power tools for four consecutive years from 2021 to 2024", which is the market's recognition of Dongcheng's status as a frontrunner. These honors are not only the industry's full affirmation of Dongcheng's "Technology + Brand" double-wheel drive strategy, but also the most powerful explanation for the theme of "Craftsmanship Casting Brand, Innovation Winning the Future".
—— 04 Casting Glory Together ——
In the wave of industry revolution, Dongcheng’s continuous leadership, originates not only from the endogenous power of technological innovation, but the firm support by national dealers and partners to step forward and expand the market together with Dongcheng. It is the power of this hand in hand that enables Dongcheng to maintain 12 consecutive years of national power tools category sales first in the fierce market competition. In order to recognize the dealers and partners who have made outstanding contributions to the development of Dongcheng in the year of 2024, this celebration has set up six honorary awards: Sales Scale Award, Sales Growth Award, Dongcheng Brand Specialty Corner Best Construction Award, Dongcheng Brand Outstanding Specialty Store Award, DCA Brand Best Sales Award and DCA Brand Specialty Corner Best Construction Award. Each trophy remembers the glory of the struggler and witnesses the business legend written by channel partners and Dongcheng together.
Thirty years of wind and rain, thirty years of progress. Standing at the new historical starting point, Dongcheng pays tribute to the past and declares to the future with this celebration full of honor and dreams. From a small factory on the shore of the Yellow Sea to the leader in China's power tool industry, from the production of armatures and stators to the leader of the whole category of power tools, Dongcheng has written a legendary chapter of China's power tool industry with craftsmanship and innovation.
Looking ahead, Dongcheng will continue to uphold the concept of "Professional Power Tools, Genuine Services", accelerate the globalization layout, deepen the transformation of intelligent manufacturing with the self-driven maturity and commitment at the age of 30, and move forward firmly towards the grand goal of "Century Dongcheng". Thirty Years of Sincerity, Craftsmanship for the Future!
——The future has already come, Dongcheng will start again!——