Quality to Be the Foundation, Brand to Make sustained Progress丨Dongcheng Company Joining hands with industry colleagues to seek high-quality development of power tools industry
Dongcheng Brand Product SeriesRecently, the 2025 Annual General Meeting and Power Tools Development Conference of China Electrical Equipment Industry Association Power Tools Branch was held in Wuyi, Zhejiang Province. Mr. Gu Zhiping, Chairman of Jiangsu Dongcheng Power Tools Co., Ltd. was invited to attend the meeting as a representative of the leading enterprises in the industry and delivered an important speech titled “Quality to Be the Foundation, Brand to Make sustained Progress”. In this speech, Mr. Gu recalled Dongcheng's thirty years of struggle in the industry, shared the experience of enterprise development, and called on industry colleagues to concentrate and seek common development, so as to jointly promote China's power tool industry to a broader world.
Mr. Gu Zhiping, Chairman of Dongcheng Company, attended the 2025 Power Tools Development Conference and delivered a speech.
Casting brand splendor by remaining true to original aspiration and quality
Since its establishment, Dongcheng has always been adhering to the core quality concept of “Professional Power Tools, Striving for Excellence”. From the initial creation of high-quality armatures to the power tools all category-leader, Dongcheng always puts the user needs in the first place, establishing itself in the market with high quality, being committed to providing users around the world with more efficient, more durable, more intelligent high-quality tool solutions by driving product upgrades through innovation. Gu Zhiping also emphasized in his speech, “As long as we take users into consideration and make cost-effective and good products, we will surely be able to open up the market.”It is the in-depth practice of this concept that Dongcheng has realized leapfrog development: now Dongcheng's entire product lineup amounts to more than 700 types. In the Chinese market, Dongcheng has been the No.1 seller of power tools for 12 consecutive years, and the No.1 seller of lithium-ion power tools for four consecutive years from 2021 to 2024. Last year, Dongcheng was honored as one of the Asia's 500 Most Influential Brands of 2024, 2024 Chinese Brand Annual Awards--China Power Tools No.1 and the Annual Brand on “THE GROWING OF THE GREAT BRAND” Brands Gala, all proving that the company's value has taken a quantum leap forward.
Dongcheng Brand Theme Poster
Dongcheng Brand Product Series
Openness and mutual benefit, working hand in hand to draw a new picture of the industry's prosperity
In the new stage of the industry's high-quality development, Mr. Gu Zhiping advocates the ecological concept of “co-opetition and mutual benefit”. He said: “The prosperity of the industry is never ‘a single flower’, but ‘one hundred flowers in full blossom bring spring to the garden’. Only more and more outstanding enterprises rise and give full play to their strengths and compete to bloom, can truly activate the industry's vibrant vitality!”
In the wave of the power tools industry moving forwards to intelligence and greening, Dongcheng is willing to develop an open and in-depth cooperation with industrial chain partners, jointly construct a technological innovation ecology, work together to build industry standard system, so as to promote China's power tools industry to realize the leap from the “manufacturing” to the “smart manufacturing”. Dongcheng will continue to increase its investment in R&D, achieving breakthroughs in high-speed motors, brushless technology, intelligent control and other core areas, and creating greater value for end users by expanding along the categories of tools. We firmly believe that only through up&downstream synergistic innovation and the linked development of domestic and overseas markets can we cultivate an industrial ecological cluster blessing with more international competitiveness.
Dongcheng's Chairman Gu Zhiping launched an industry initiative to seek a new chapter of development together
Power tools industry is an industry full of challenges and opportunities. Motivated at the age of 30, Dongcheng is standing in a new historical starting point. With thirty years of accumulation as the basis, Dongcheng Company, together with its industry colleagues, will join hands to move forward together by taking innovation as the driving force, quality as the foundation and cooperation as a link; also embrace the change openly, marching towards the world more firmly, and jointly write a new chapter of the high-quality development of China's power tool industry.