BREAKING NEWS! Dongcheng was honored as “CHINA'S 500 MOST VALUABLE BRANDS”, the only brand in China's power tool industry!
Recently, the much-anticipated 22nd “WORLD BRAND SUMMIT AND NEWS RELEASE FOR THE 22nd CHINA'S 500 MOST VALUABLE BRANDS” was held in Beijing. Jiangsu Dongcheng Power Tools Co., Ltd.(hereinafter referred to as “Dongcheng”) was honored as “China's 500 Most Valuable Brands in 2025” by virtue of its excellent market performance, strong brand influence and profound innovation strength, with its brand value assessed to be as high as 16.792 billion yuan, ranking the 442nd in the list as the only Chinese power tool brand this year. Mr. Gu Jiacheng, vice general manager of Dongcheng, was invited to attend the event as a representative of the company and accepted the honor on behalf of the company.
This conference is organized by the world's leading brand value research institution - World Brand Lab, whose authority and credibility are widely recognized internationally. As a professional evaluation organization, World Brand Lab adopts the “Present Value of Earnings” method to measure brand value, and bases on multi-dimensional indicators such as financial data, brand strength and consumer behavior analysis, releasing the “China's 500 Most Valuable Brands” list for 22 consecutive years, which is the “Annual Wind Vane” for China's brand value assessment.
Making a strong debut on the list this time, not only reflects market and consumer’s high recognition of “Dongcheng” brand, but also marks its brand value has achieved significant growth and brand developed to a new level. This is not only a high recognition of Dongcheng's brand building achievements over the past thirty years, but also a strong proof of the overall strength of China's power tool manufacturing industry and the development results of branding.
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2025 News Release for China's 500 Most Valuable Brands Site - Highlight of Dongcheng
Facing the new market requirements and opportunities of industrial upgrading, Dongcheng, an expert and leader of Chinese power tools, takes brand as sail and technology as oar to realize high-quality development through systematic strategic layout.
In terms of R&D innovation, Dongcheng focuses on high-speed motors, brushless technology, intelligent control and other fields to build up the underlying competitiveness in core technology; in terms of product strategy, Dongcheng is expanding along the categories of tools to find new market opportunities and points of growth.
In brand building, Dongcheng continues to increase investment to enhance brand awareness and loyalty through differentiated positioning and precise marketing. Facing the development opportunities of globalization, Dongcheng, while specializing the Chinese market, focuses on the three major brands of DongCheng, DCK and DCA, and actively explores the overseas market with localized operation and differentiated product strategy, forming a market pattern in which China, Asia, Africa, Latin America and European and the American markets synergize and advance, so as to continue to enhance the global competitiveness.
Dongcheng Overseas Specialized Corner Store Display
What is specially important is that Dongcheng always integrates the concept of sustainable development into its corporate strategy. By promoting green manufacturing, popularizing lithium-ion power tools and garden tools, Dongcheng continuously improves the proportion of green products and leads the industry towards low-carbon development.
Listed among "China's 500 Most Valuable Brands", means both a milestone and a new starting point to Dongcheng. As a leader in China's power tool industry, Dongcheng will continue to uphold the corporate mission of "Professional Power Tools, Sincere service", take innovation as the core, take brand as the leader, take service as the support, and continue to promote technological innovation and quality upgrade. In the future, Dongcheng will explore the market with globalization vision, forge world-class brand with sincerity and craftsmanship and promote the splendid debut of Chinese intelligent manufacturing on the international stage, winning the world's praise for the national brand.