As the summer heat surges, youthful dreams have taken flight. In July 2025, nearly 200 graduates from universities across the country gathered at Dongcheng Company, officially joining the Dongcheng family. These vibrant “Dongcheng Stars” will embark on their professional journeys in core positions across R&D, marketing, production, and management, infusing Dongcheng's development with new momentum through their youthful energy. The two-week onboarding training program, serving as the “first cornerstone” of their professional careers, facilitate the transition from campus to workplace through a multi-dimensional development framework and heartfelt support.
The growth of newcomers to the workplace requires “comprehensive forging.” From the moment they report for duty, a training program blending willpower cultivation, cultural immersion, and professional empowerment begins, accelerating the integration of “Dongcheng Stars” through an immersive experience.
The “Crucible” of Willpower and Teamwork
Three days of military training served as the “first lesson in the workplace.” Under the scorching sun, the military posture stands tall like a pine tree, and the marching steps are firm and powerful — from strangers to a cohesive team, every chant in unison and every synchronized collaboration not only forges resilient willpower but also forges an unbreakable bond among the “Dongcheng Stars.” On July 6, the Langshan Mountain team-building activity raised the stakes: 19 teams completed check-in tasks within two hours and reached the summit, which is not only a physical breakthrough but also embodying the spirit of “shared goals and collaborative problem-solving.”
The “Immersion” of Culture and Ethics
Before the sweat from climbing dried, the cultural nourishment arrived. On the afternoon of the team-building event, “Dongcheng Stars” visited the Zhang Jian Memorial Hall, engaging in a “transcendent dialogue” with this renowned industrialist from Nantong. From the original aspiration of industrial salvation to the unwavering commitment to excellence, the echoes of history deepened their understanding of the core values of “Focusing on Quality and Striving for Progress,” simultaneously enhancing both cultural depth and professional awareness.
The “Symphony” of Professionalism and Vitality
Starting on July 7, senior executives from core departments such as the Marketing Center, Technology Center, and Manufacturing Center took on the role of instructors, systematically explaining the company's development strategy, R&D system, production processes, and marketing strategies, enabling the “Dongcheng Star” to fully grasp organizational knowledge. After dark, the training classrooms and gym transformed into a “youth stage”: talent showcased on the Starry Night Show, vitality soared on the fun competition field, and debates unfolded on the stage — the three evening activities not only alleviated the tense pace but also showcased the diverse potential of these newcomers.
The conclusion of the training camp is not the end but the starting point for precise growth. Dongcheng focuses on “full-cycle empowerment” to establish a clear path for “Dongcheng Stars” from newcomers to core members.
Four-Stage Development System, Building a Growth Ladder
Through the “Underwater Navigation - Takeoff Navigation - Long-Distance Navigation - Leadership Navigation” four-stage development system, Dongcheng achieves full-cycle empowerment for “Dongcheng Stars.” Upon joining, newcomers are matched with professional mentors for one-on-one “mentoring and guidance,” providing precise guidance from career awareness to job skills; systematic training solidifies foundational skills, followed by practical projects to accumulate experience. During the “Underwater Navigation” stage, the company continuously invests in high-quality teaching resources and diverse project experience opportunities to accelerate empowerment and intensify training for “Dongcheng Stars,” comprehensively supporting newcomers in their transformation from workplace novices to independent core talents, recording every step of growth.
Comprehensive Welfare Benefits, Providing a Solid Foundation for Hard Work
In addition to meticulous career development planning, Dongcheng also provides comprehensive support for “Dongcheng Stars” in all aspects of life, including clothing, food, housing, and transportation: modern employee dormitories are provided to give young people entering the workplace a comfortable place to live; free meals are provided, balancing nutrition and taste; and special shuttle buses are provided for recent college graduates to solve their commuting problems. These meticulous welfare measures effectively address the initial concerns of new graduates, allowing “Dongcheng Stars” to fully dedicate themselves to learning and work, and pursue their dreams in a warm corporate environment. “From the moment I joined the company to fully integrating into the team, every step has shown the company's dedication,” said a campus recruit, echoing the sentiments of many.
At the graduation ceremony on July 16, Chairman Gu Zhiping's speech set the direction for “Dongcheng Stars”: “Thirty years of upholding quality standards have been driven by craftsmanship; future leapfrog development will rely on the strength of the youth.” He addressed the new hires: “Dongcheng is now focusing on smart manufacturing and driving brand upgrades through innovation. We look forward to you embodying the ‘professional and sincere’ culture in your roles, using your expertise and passion to write your own chapters.”
Talent development has been a core strategic focus for Dongcheng Group for years. Since launching the “Talent Reserve Program” in 2008, the company has consistently recruited outstanding recent university graduates in bulk, systematically cultivating them to ensure a steady supply of new talent for business growth. The recent addition of nearly 200 “Dongcheng Stars” marks the continuation and deepening of this strategy, infusing the talent pipeline with fresh youthful energy.
From the sweat on the military training field to the sharpness on the debate stage, from the contemplation at the Zhang Jian Memorial Hall to the anticipation of rotational internships, the 200 “Dongcheng Stars” are fully prepared and eager to embark on their journey. We look forward to seeing them continue to learn, take on responsibilities, and innovate in their future endeavors, using their efforts to write the glorious chapters of their youth. In the future, guided by the “Integrity” culture, Dongcheng Company will continuously provide young talents with a comprehensive growth environment through a well-established training system, a broad development platform, and a caring support mechanism.