Named to the “Asia's 500 Most Influential Brands” for Third Consecutive Year, DongCheng Continues to Strengthen the Competitiveness of Chinese Power Tool Brands

Recently, the World Brand Lab officially released the latest annual “Asia's 500 Most Influential Brands” list. DongCheng made the list for the third time, becoming the only brand in China’s power tool industry to be selected for three consecutive years. This significant milestone not only represents a strong endorsement of DongCheng’s brand influence but also serves as a testament to the company’s comprehensive strength in product quality, brand building, and global expansion.

As a leader in China’s power tool industry, DongCheng has been deeply rooted in the sector for over 30 years. The company has consistently prioritized user needs while continuously advancing R&D innovation, product upgrades, smart manufacturing, and brand building. Through more than three decades of sustained dedication and long-term accumulation, DongCheng has gradually built a comprehensive competitive advantage spanning technology R&D, product manufacturing, and market services, while continuously expanding its global market presence and enhancing its brand influence. This third inclusion on the “Asia’s Top 500 Brands” list is a clear testament to the fruits of this long-term development.

 

Continuous Innovation: Tech-Driven Product Excellence

For DongCheng, R&D and innovation are key drivers of brand growth. R&D centers in Nantong, Shanghai, Suzhou and Hangzhou form a collaborative technical system covering industrial design, motor development, structural engineering and electronic control, supported by a professional R&D team of over 500 staff to sustain continuous product iteration and technological innovation.

Responding to industry shifts toward lithium power and intelligence, DongCheng invests heavily in core technologies. As early as 2010, the company launched lithium technology R&D and prioritized DC brushless motor technology to upgrade its product lineup. To date, DongCheng has launched more than 300 lithium DC products.

Sustained investment in R&D has also yielded substantial intellectual property achievements. By the end of 2025, DongCheng had filed over 3,300 patent applications worldwide, including more than 1,200 invention patent applications and over 1,400 valid granted patents. Through continuous technological investment and innovation accumulation, DongCheng improves product performance and added value, consolidating its differentiated competitive advantages.

DongCheng‘s Intellectual Property Achievements

 

Smart Manufacturing: Premium Products Underpin Customer Trust

Technological innovation must ultimately translate into user value through stable and reliable product quality. For decades, DongCheng has adopted "Integrity & Sincerity" as the core of its corporate culture. This mindset permeates every stage of R&D, production and testing. Professional technicians conduct rigorous inspections covering incoming raw materials and components through to pre‑delivery safety tests, ensuring every product is stable and reliable.

The company specializes in power tools, garden tools, hand tools and power tool accessories, with over 900 complete machine models in its lineup. Faced with an expanding product matrix and diversified user demands, DongCheng continuously strengthens its manufacturing capacity and upgrades production equipment and manufacturing systems to guarantee stable output of premium tools.

On this basis, DongCheng pushes forward automation and digital transformation in manufacturing. The company has deployed the MES intelligent production control system to realize digital management of the full production process, enabling refined control over every production link and further boosting product quality consistency and production efficiency.

DongCheng’s long-standing commitment to premium tools has been continuously validated by the market. iiMedia Research has certified DongCheng as No.1 in sales in Chinese power tools market for 13 consecutive years. Dongcheng also has been certified by Frost & Sullivan as No. 1 in Power Tool Sales in the Asian Market for Three Consecutive and Cumulative Years (2022–2024) and No. 1 in Global Angle Grinder Sales for Three Consecutive Years (2022–2024). These accolades are market affirmation of DongCheng’s product quality and overall competitiveness, and further prove its reliable development path focused on manufacturing premium tools.

DongCheng’s Product Portfolio

 

Global Layout: From Product Export to Brand Influence Expansion

With deeper global market deployment, DongCheng is evolving from product export to building global brand influence. At present, its sales network covers more than 80 countries and regions. The company keeps advancing localized operations and connect global customers with products and services tailored to regional market demands.

For our three brands — DongCheng, DCA and DCK, DongCheng adopts a differentiated operation strategy. The company continuously optimize product layout and channel development in response to consumption demands and application scenarios across different regional markets, bringing Chinese power tool products and brands to the broader international market. In 2025, DongCheng achieved total sales of RMB 6.865 billion, of which overseas sales reached RMB 1.379 billion. As global business expands, DongCheng extends its development from product export to continuous brand influence growth. Globalization has become a key driver for brand’s sustainable development.

DongCheng‘s Overseas Exclusive In-store Brand Corners

 

The third recognition in Asia's 500 Most Influential Brands marks a phased achievement of DongCheng’s long-term commitment to the power tool industry and continuous brand competitiveness improvement. Looking ahead, DongCheng will uphold our mission: Providing craftspeople with trusted quality tools. The company will deepen technological leadership through continuous innovation, reinforce customer trust with lean quality, expand business footprint via globalized operations, consolidate the foundation for high-quality development, raise brand value and overall competitiveness, and steadily move toward our vision as to become a global technology leader in power tools.